Ten to Watch: Your Digital Marketing Trend Report for 2018
Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.
Traditional Media is Not Dead
Traditional channels are far from the outdated broadcasting tools that this notion suggests. In fact, for certain audiences, they remain a highly effective way to deliver a marketing message as part of a holistic marketing campaign.
Broadcast TV Still Tops Digital Video
Although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce.
Instagram Influencer Marketing Doubled in 2017
The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
Radio (Re) Discovered
Radio’s reach surpassed all other media, surprising a few people in the process. Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium.
16 Reasons Why Your Business NEEDS Social Media Marketing
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form?
Google’s YouTube ad controversy should scare investors.
Many Wall Street analysts are trying to play down the continuing advertising controversy at Google’s YouTube, but Alphabet Inc. investors are likely jittery — and should be.
Measuring Video Ad Effectiveness Across Platforms
Measuring effectiveness across devices and content platforms is not a one-size-fits-all endeavor. Key performance indicators (KPI’s) can vary widely by advertiser, device, campaign objective and even daypart.
Don’t shun offline strategies: Radio marketing is alive and well
There’s no question that the internet has completely transformed the marketing landscape. However, that doesn’t mean offline marketing is a thing of the past.
Why Big Data is the new competitive advantage
Many observers, including the authors of this article, believe that Big Data is the new, new thing that will see some companies leapfrog others to become best in class. There are a few skeptics, but readers will find a compelling case and a toolkit for the smart use of Big Data in this article.