Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018
Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads dominate—native advertising now accounts for more than half of all digital display spending by US marketers. This year, they will allocate $32.90 billion to native digital display ads, up 31.0% over 2017.
Better Data Analysis Is Critical to Improving Customer Experience
According to an Econsultancy and Adobe survey of client-side marketers worldwide, 65% of respondents said improving their data analysis is a very important factor in delivering a better customer experience. That was the most popular answer for the second year in a row, up from a 63% response rate in 2017.
Streamers Show Strong Ties with Traditional TV
There’s little doubt that video streaming is on the rise, largely as streaming devices become standard fare for consumers seeking diverse content options. This trend notwithstanding, unseating traditional TV watching—live and time-shifted—as the dominant medium across the U.S. remains a real challenge.
Ten to Watch: Your Digital Marketing Trend Report for 2018
Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.
Traditional Media is Not Dead
Traditional channels are far from the outdated broadcasting tools that this notion suggests. In fact, for certain audiences, they remain a highly effective way to deliver a marketing message as part of a holistic marketing campaign.
Broadcast TV Still Tops Digital Video
Although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce.
Instagram Influencer Marketing Doubled in 2017
The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
Radio (Re) Discovered
Radio’s reach surpassed all other media, surprising a few people in the process. Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium.
16 Reasons Why Your Business NEEDS Social Media Marketing
Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form?
Google’s YouTube ad controversy should scare investors.
Many Wall Street analysts are trying to play down the continuing advertising controversy at Google’s YouTube, but Alphabet Inc. investors are likely jittery — and should be.