NBC Local TV Moving From Ratings To Impressions
Starting this week, all local TV stations owned by NBC and Telemundo will stop using traditional ratings points to measure campaign effectiveness, in favor of the cost-per-impression (CPM) method.
Understanding Podcast AD Effectiveness
Podcast listeners are driven by an interest in learning new information. Perhaps this is why the majority of podcast ads we’ve tested in this study outperform even video pre-roll in driving key brand metrics. The most effective podcast ads tested were host read, capitalizing on podcast listeners’ strong relationships with their favorite hosts.
Technology Unites Advertisers and Marketers in Creating Personalized Experiences
Consumers and business buyers receive more messages, through more channels, than ever before. Cutting through the noise requires advertisers to deliver hyperpersonalized messages that resonate at the individual level. Now, advertising is undergoing a transformation — the biggest revolution since the launch of digital ads in the 90’s — driven by data.
Roku Breaks Free from Boxes and TV’s
When you think of Roku, you likely think of streaming dongles and surprisingly capable TCL television sets. Increasingly, though, Roku hardware has taken a backseat to the Roku platform, which drove more revenue for the company in the most recent quarter than all those players combined.
Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018
Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads dominate—native advertising now accounts for more than half of all digital display spending by US marketers. This year, they will allocate $32.90 billion to native digital display ads, up 31.0% over 2017.
Better Data Analysis Is Critical to Improving Customer Experience
According to an Econsultancy and Adobe survey of client-side marketers worldwide, 65% of respondents said improving their data analysis is a very important factor in delivering a better customer experience. That was the most popular answer for the second year in a row, up from a 63% response rate in 2017.
Streamers Show Strong Ties with Traditional TV
There’s little doubt that video streaming is on the rise, largely as streaming devices become standard fare for consumers seeking diverse content options. This trend notwithstanding, unseating traditional TV watching—live and time-shifted—as the dominant medium across the U.S. remains a real challenge.
Ten to Watch: Your Digital Marketing Trend Report for 2018
Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.
Traditional Media is Not Dead
Traditional channels are far from the outdated broadcasting tools that this notion suggests. In fact, for certain audiences, they remain a highly effective way to deliver a marketing message as part of a holistic marketing campaign.
Broadcast TV Still Tops Digital Video
Although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce.