Google’s YouTube ad controversy should scare investors.
Many Wall Street analysts are trying to play down the continuing advertising controversy at Google’s YouTube, but Alphabet Inc. investors are likely jittery — and should be.
Measuring Video Ad Effectiveness Across Platforms
Measuring effectiveness across devices and content platforms is not a one-size-fits-all endeavor. Key performance indicators (KPI’s) can vary widely by advertiser, device, campaign objective and even daypart.
Don’t shun offline strategies: Radio marketing is alive and well
There’s no question that the internet has completely transformed the marketing landscape. However, that doesn’t mean offline marketing is a thing of the past.
Why Big Data is the new competitive advantage
Many observers, including the authors of this article, believe that Big Data is the new, new thing that will see some companies leapfrog others to become best in class. There are a few skeptics, but readers will find a compelling case and a toolkit for the smart use of Big Data in this article.
Why the Digital Advertising Ecosystem Loves Native
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers.
New Report Crowns the King of Online Radio
Online streaming music has been abuzz for years now, but how many people are actually listening? What’s the most popular service? The short answer is well over a hundred million people in the U.S., with Pandora as the dominant service.
Intentional Serendipity: How Marketing Analytics Trigger Curiosity Algorithms and Surprise Discoveries
With the wealth of data available to marketers, marketing analytics can unveil unanticipated breakthroughs that will bolster your strategy.
How Often Are US Consumers Watching Video on Their Smartphones?
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily. But more than a third said they never did, according to research.
Is TV vs. Digital Video a Close Race?
Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV. However, according to eMarketer’s latest forecast on time spent with media, traditional TV still captures the lion’s share of Americans’ video-based attention every day, as well as most video ad dollars.
Enterprise Web Analytics Platforms 2015
This excellent report from Marketing Land examines the current market and trends for enterprise web analytics platforms and the considerations involved in implementing this technology. (Copyright 2015, Third Door Media, Inc. All rights reserved.)